The home goods space has never been more culturally dynamic: with boundary-pushing brands, high-profile collaborations, and a consumer more design-literate than ever. I'm drawn to the opportunity it presents to blend trend awareness with storytelling, creating work that makes people see their everyday spaces differently.
Modular email systems get a bad reputation for looking templated, but built right, they're invisible. A one-time design investment that creates a flexible library of components that can be rearranged to handle anything from a product launch to a long-form educational email, without ever looking like they came from the same mold.
AI-assisted studios can be set up with custom brand parameters to generate consistently on-brand imagery across campaigns, matching a scent's world, a product's ingredient story, or a seasonal mood without a full set build. The technology only goes as far as the eye behind it, knowing what to ask for, how to art direct the output, and when to push further is still entirely human work.
