With over seven years spanning both sides of the industry- from brand incubation to campaign execution, beauty is where my creative career took root. Today, I bring that same brand-first thinking to design direction for email campaigns with clients including Love Wellness, V Beauty Pure, and Vegamour - always rooted in research, audience understanding, and knowing exactly how far to push the aesthetic.
As part of a small but mighty beauty expo team that connected brands like Kosas, Dame, Saalt and True Botanicals with retailers like Sephora and Ulta, I designed signage, merch and marketing materials that brought the event experience to life.
Part of my process is using A/B testing value prop layouts, content hierarchies, lifestyle versus product - to make sharper creative calls backed by real audience behavior.
